CARRIE NIEMAN CULPEPPER is an award-winning communications strategist with deep experience in - and passion for - travel, design and the arts.
Her two decades as a journalist and editor gave her a foundation in storytelling that led to working with brands to shape their voice, content and media relations strategies. Recognized by the Public Relations Society of America for excellence and innovation, she has developed marketing and public relations campaigns for luxury hospitality clients, startups, designers, museums, universities and major financial institutions.
Her writing has appeared in leading media including House Beautiful, Travel + Leisure, The New York Times, and Architectural Digest, where she was a contributing editor. Her first book, Nantucket: Classic American Style 30 Miles Out to Sea, was published by Images Publishing in 2020.
As Director of Marketing at Tzell Travel Group she led the rebranding of a 50-year old travel industry powerhouse with 2,300 travel advisors around the world specializing in c-suite corporate, luxury leisure and entertainment travel. She is a PR and marketing consultant for J.MAK HOSPITALITY and others. Get in touch: carrienieman@gmail.com.
I believe in the power of great storytelling to both move people and build brands with lasting connections to consumers.
AWARDS AND SPEAKING ENGAGEMENTS
2020: Magellan Award for J.MAK HOSPITALITY “RoadMAK” marketing and social media campaign
2019: Magellan Awards for Travel Leaders Group multi-channel partnership & web advertising
2016: PRSA Public Relations Award for Virginia Commonwealth University School of the Arts Graduate Viewbook
2015: PRSA Public Relations Award for the Institute for Contemporary Art Groundbreaking
2013: AIGA & Richmond Ad Club Awards for the re-branding of The Pollak Society at VCUarts
2009: Savannah College of Art and Design SCAD Style Panelist
2002-2009: Virginia Press Association Awards: 15 writing & editing awards in 7 years